10118NAT Diploma
of Social Media Marketing

Find Out More


Curated by three leading global social media industry experts, the Diploma of Social Media Marketing is engaging, comprehensive, forward thinking, and fills a clear gap in business and marketing qualifications. Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business.

Social media appeals to a wide array of student segments, including job seekers, high- school graduates, advertising or marketing professionals, business owners and social media newcomers. Whether you want to build a highly comprehensive portfolio to win the job of your dreams, launch a new business, or manage an array of clients within a large organisation, this course will help you gain the practical skills required to strategize, manage and execute powerful digital and social media marketing campaigns.

Why Study Social Media?

Formal Qualification

10118NAT Diploma of Social Media Marketing is the ONLY nationally accredited marketing course that focuses solely on social media. Employers always prefer candidates with formal training over unaccredited soft skilled courses.

Nationally Recognised Training
Australian Qualifications Framework
Immediately Applicable

The course includes tools and techniques that can be immediately applied to your employer or own business.

Hands-on Experience

The assessments require you to develop and launch a social media marketing strategy and implementation plan on numerous social media networks.

Graduate with a Business + Personal Portfolio

Upon graduation, you will have developed a comprehensive business portfolio to show prospective employees, as well as an impressive personal brand on social media.

Career Opportunities

Social media marketing is a highly sought after skill-set in the marketing world today. The Diploma of Social Media Marketing will introduce you to new areas of digital and social media marketing and/or expand your existing knowledge and experience, giving you an advantage in this competitive job market. Possible social media careers roles including:

  • Head of Digital Marketing
  • Head of Social Media
  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media / Community Manager
  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Strategist

Is it for You?

The Diploma of Social Media Marketing is ideal for those who want to upskill in a high demand industry, and increase their social media marketing knowledge and experience. As students work through the content they develop an actionable social media marketing strategy and implementation plan that is assessed and perfected with the guidance of expert trainers.

Students / Job Seekers

The Diploma of Social Media Marketing will enable you to build a social media marketing portfolio which will help you land your dream job.

Business Owners

The Diploma will help grow your business and increase revenue using clever digital marketing strategies. While completing the Diploma of Social Media Marketing you develop a social media marketing strategy and implementation plan that is practical and can be immediately applied to your business.

Media & Marketing Professionals

Looking to upskill and accelerate your career? The Diploma of Social Media Marketing will help you become a qualified social media expert with all the resources and skills you need to succeed.

Entry Requirements

There are no formal entry requirements for undertaking this course. However, students enrolling in the Diploma of Social Media Marketing will be required to have intermediate level computer literacy skills sufficient to navigate a range of digital sources and social media platforms and should also possess high level language, literacy and numeracy levels to effectively interpret complex documents and prepare written reports.

Course Details

Course Structure To obtain this qualification, a total of 8 units must be completed.
  • 5 Core Units
  • 3 Elective Units
Code Unit name Hours
SMMBCM501A Plan, implement and manage blog and content marketing 80
SMMBSN502A Plan, implement and manage mainstream social media marketing strategies 120
SMMNSM503A Plan, implement and manage niche social media marketing strategies 70
SMMBPB504A Establish and build strong personal brand in social media 70
SMMEMS505A Plan, implement and manage email marketing 70
Code Unit name Hours
BSBMKG502 Establish and adjust the marketing mix 60
BSBMKG507 Interpret market trends and developments 50
BSBMKG515 Conduct marketing audit 40

Mode of Delivery

This course can be undertaken:

  • Online
  • As a customised program delivered to groups and/ or individuals on-site or in the workplace are also available, but subject to minimum numbers. Please contact at enquiries@riiskillscentre.com.au to find out more about our customised program.
  • By Recognition of Prior Learning (RPL) RPL Explanation Click Here
Types of Assessment

Assessment tools may include:

  • Written assignments
  • Workbook
  • Projects
  • RPL
  • Knowledge questions
Course Materials

All materials supplied by the RTO.


After achieving the 10118NAT Diploma of Social Media Marketing, candidates may undertake:

  • BSB60215 Advanced Diploma of Business; or
  • Other Advanced Diploma Qualifications

Course Brochure

Meet the Trainer

Master of Innovation Management and Entrepreneurship

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Student Support

Refer Rii’s Student Handbook located on our website http://www.riiskillscentre.com.au

Delivery by Third Party

This course is delivered on behalf of Rii Skills Centre by:

Social Butterfly Marketing

Social Butterfly Marketing

e: renee@socialbutterflymarketing.com.au

Krystle Clear Solutions

Krystle Clear Solutions

e: krystle@krystleclearsolutions.com.au


Qualifications granted by Rii Skills Centre have been endorsed by the Australian Skills Quality Authority (ASQA).

Rii Skills Centre is a registered training organisation (RTO) listed on the website.


Our national provider number is 32326.

We hold registration to deliver this nationally recognised qualification.

A Diploma is recognised within the Australian Qualification Framework (AQF) will be issued if the full qualification is completed, a Statement of Attainment for individual units successfully completed when the whole qualification is not completed.

To find out more, contact the Rii team at enquiries@riiskillscentre.com.au

Nationally Recognised Training
Australian Qualifications Framework

Course Cost


Study Mode


Start Dates

Intakes are ongoing throughout the year.
Courses can be undertaken at any time.

Course Duration

12-18 months, student dependent.

8. For more information about this program

Call us

For all enquiries, please call +61 (0) 3 6431 0769

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Email us

For all email enquiries, please email enquires@riiskillscentre.com.au